From MTV to the Stanky Legg

YouTube may become the digital generation’s replacement for MTV, reports NPR’s All Things Considered, as musical artists use it as a cheaper way to be discovered, promote their albums, and post music videos that would never have made the cut at MTV. Getting a video noticed on YouTube, meanwhile, requires a different set of “tricks” than MTV, which may produce a new generation of videos that forgo bling and fancy production for dance crazes and badly shot paparazzi videos. [%comments]


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  1. Grant says:

    I occasionally end up seeing MTV – they never show more than about 45 seconds of any given video when they even bother.

    Perhaps I’m a little too old or have the wrong tastes, but I don’t know anyone who believes that MTV plays a significant role in “discovering” bands, or has for a long, long time.

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  2. Neeraj says:

    I suspect that being featured on MTV, rather than being a sign that a band has “made it,” is an indicator to the fans that a band or musician has sold out.

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  3. RUBBA says:

    They show music videos on MTV???

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  4. econobiker says:

    MTV, MTV2 and the various spin offs have slowly let their lead in actual music while pursuing the “youth” market via non music shows etc. In fact more younger people spend time in front/around/listening to the computer/ internet/ downloads than actual TVs. MTV should have figured out a way to generate an online alternative to youtube for musicans to post songs onto. But with their entrenched mentality and probably reliance on revenue from traditional music companies they didn’t see it coming.

    I have heard now that Twitter is now the up and coming musician way of generating listeners and sales…

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