Conservation By Urination

According to the Brazilian environmental organization SOS Mata Atlantica, a household that flushes its toilet one less time per day saves more than 1,100 gallons of water per year. So the organization has launched a TV ad campaign encouraging Brazilians to avoid a flush by peeing in the shower. The ad shows cartoons of everyone — from aliens to King Kong — urinating in the shower and ends with the slogan: “Pee in the shower! Save the Atlantic rainforest!” (Hmm: another Pareto improvement?) [%comments]

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  1. Jimmy says:

    Given how heavy the Brazilian diet is on meat, just having people eat 5 lb less meat per year will do much better in terms of water conservation than urinating in the shower. Each pound of meat requires anywhere from 450-5000 gallons of water, so this idea, while good on the surface, is negligible in terms of water savings compared to lessening meat production.

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  2. matt says:

    that is the best commercial i have ever seen.

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  3. GVH-UofR says:

    Wouldn’t you want to turn the shower on to wash it away?

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  4. David says:

    That would not be as helpful in most, if not all, of the US. Most modern building codes restrict the use of 3 gallon toilets for a more efficient 1.5 or even 1 gal. tank.

    I got the 3 gallon figure by dividing 1100 gallons/year by 365 (days) to get the 1 flush amount. (FYI)

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  5. Humberto Massa says:

    @Jimmy: heavy on meat? Rich Brasilian people maybe, but the 60% poor Brasilians only eat meat once a week. Rice, beans, corn flour and manioca flour are the staples of our diet.

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  6. Eric M. Jones says:

    “We don’t shower in your toilet, so please don’t pee in our shower.”

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  7. Zach says:

    People need to be told to pee in the shower?

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  8. Janet V says:

    Have to agree with Jimmy … most of the Amazon deforestation is due to the ill-advised clearcutting for grazing, is it not?

    Remind me to never, ever take a shower in Brazil.

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