A Hindu Traffic Nudge

Karan Talwar, a blogger and Freakonomics reader, writes about an interesting traffic nudge near Shimla, India. The roads into Shimla are notoriously dangerous, and traffic signs have done little to lessen the problem. So local authorities began constructing temple shrines at hot spots. The nudge worked like a charm: “Turns out even though the average Indian has no respect for traffic laws and signs, they will slow down before any place of worship and take a moment to ask for blessings!”[%comments]


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  1. Mike says:

    This would so not work in the US

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  2. rajat says:

    strange but true and i can vouch for that 100% of times

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  3. sofasophia says:

    ^^^ really? don’t you slow down a bit when you see those crosses on the road that signify that someone died there?

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  4. Kevin H says:

    I thought you were going to say a cow in the middle of the road, which also does work from what I’ve seen in Nepal.

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  5. Jamie says:

    In America, we should probably put up billboards of scantily clad women at highly trafficked intersections. That would slow down 1/2 the drivers.
    And if those billboards were brought to us by a woman’s shoe company, a jewelry company, accessory company or some other over-priced retailer aiming at the female shopper, then that would likely covet the other 1/2 of drivers.

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  6. Sunil says:

    This seems so true! Strange but true

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  7. LP says:

    This might work, but i’ve also seen instances in South India where there are temples on national highways and people passing by at really high speeds don’t slow down but just throw coins at the temple alongwith their hasty prayers of course. Can you imagine getting hit by a speeding coin?

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  8. Julia R says:

    The only other thing that will stop Indians from slowing down on a busy street would be a cow.

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