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Learn MoreFive years ago, we published an episode about the boom in home DNA testing kits, focusing on the high-flying firm 23andMe and its C.E.O. Anne Wojcicki. Their flight has been extremely bumpy since then. This update includes an additional interview with the Wall Street Journal reporter who has been investigating the firm’s collapse.
Americans love to buy new stuff and hate to get rid of old stuff, which is why storing it all has become a $45 billion business. Zachary Crockett cleans out the garage.
What do the most creative people have in common? How open-minded are you, really? And what’s wrong with ordering eggs Benedict?
Take the Big Five inventory: freakonomics.com/bigfive
So you want to help people? That’s great — but beware the law of unintended consequences. Three stories from the modern workplace.
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