Overcoming Lego Bias

Lego has been christened the most popular toy ever made, despite — or maybe because of — its bias toward males over females in its Minifigures. But Lego has at least one other bias: the company produces a full line of Star Wars sets, but not a single set for Star Trek fans. So, in the spirit of creative misuse, one boy has set about converting his Star Wars Legos into Star Trek figures, with the end products chronicled here. (HT: BoingBoing) [%comments]


Captain Kirk or Darth Vader.

Is there really a question as to which franchise is going to be more popular with kids?


They don't have Star Trek figures because they didn't buy the Star Trek license, dummy!


I'm sure lego would gladly create a Star Trek line if they were approached by the owners of the IP.


I think the better comparison would be Captain Kirk to Han Solo, and Han Solo is obviously a better captain of a ship.


"Lego has been christened"

Really? Christened? Baptised into the Christian Church? Or do you just mean named? In which case, please leave your christian bias at the door and use plain language. Lego has been named...

Drill-Baby-Drill Drill Team

If you really want ot anger a Trekkie or StarWars fan intentionally mix up the characters into one big hodge podge like they live in the same street in Brooklyn. Mention Spock with Luke Skywalker. OR Chewbacca with Captain Kirk. Grown men cry. It is worse than religious wars in the Middle East.

Joe Smith

No real surprise for a toy whose name is a contraction of the Danish for "play well"

(I played with Lego starting in 1956 or 1957 and it was my favorite toy from age 4 through about age 12 - and that was when all they had was basic blocks later augmented with doors, windows and finally wheels)


Pretty simple.
Take Chewbacca. Give him a kitten. Put him in the ring against Whorf. Whorf can use any weapon he wants. (I'm going with ST: TNG, because the old series didn't have three people who could hold a candle against Chewie, even if they handcuffed the wookie to a Klingon Bird of Prey first.)

Twelve seconds later, Whorf's flat on his back, out cold. And Chewbacca is sitting back, petting the kitten (unscathed) that he's been holding in his strong hand all this time, thinking some Romulan Ale might taste pretty good.

THAT'S why Lego went with Star Wars.

(Now Chewbacca against Hellboy? That's a tough one to pick.)

Ian Kemmish

It's hard to imagine how a bucket of bricks can be biassed. If children (or parents, on their behalf) prefer the lazy, pre-built kits that also happen to form part of Lego's range, then the bias is surely on the part of the customer, not the vendor?

And the comment I forgot to post the first time this came up: Playmobil are the clear leader in this (the toy figures) segment of the market - to the extent that, until you mentioned it, I wasn't ever aware that Lego sold them separately too. Lego cannot hope to overtake them. As a businessman I wouldn't expect them to offer a complete range of figures, and if I were a shareholder I'd probably be annoyed if they tried to.


Branding and licensing issues.

Lego's also has their own Space line of space themed sets.


Ian, you'd have to read that other Freakonomics post to get the ridiculous nature of the argument. A bunch of people trying too hard to be offended - much like Jon in #2, above.