Quotes Uncovered: Well-Known Advertising Slogans

Two years ago, I asked for suggestions for the most memorable advertising slogans of recent years, to help with the next edition of The Yale Book of Quotations. Let me repeat my “bleg” from that time, and ask again for suggestions:

The Yale Book of Quotations includes 140 well known advertising slogans. I would welcome suggestions of famous advertising slogans from the 21st century (i.e., 2000 to 2008 or 2001 to 2008, depending on your definitional preference). I recognize that dating advertising slogans is tougher than dating films or songs, so I won’t be too unhappy about 20th-century suggestions.

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  1. Raghav says:

    Avis : We try harder

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  2. Sam says:

    “Think outside the bun.” Taco Bell

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  3. Robert says:

    I’m Loving It.

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  4. Jakob says:

    “Grab your bag. It’s On” – Southwest Airlines

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  5. Philip says:

    Got Milk?

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  6. Rich says:

    I’d walk a mile for a Camel.
    When it rains, it pours – Morton Salt
    A diamond is forever – DeBeers Diamonds
    Just Do It – Nike
    Life is for living, and VISA is there.
    Where’s the beef? – Wendy’s
    We love to fly and it shows – Delta Airlines
    Coke is it. – Coca Cola
    It’s the real thing – Coca Cola
    The best part of waking up is Folgers in your cup – Folgers Coffee
    Good to the last drop – Maxwell House Coffee
    The Uncola – 7UP
    Is it live or is it Memorex?
    Think Different – Apple
    Don’t leave home without it- American Express

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  7. PVC says:

    Johnnie Walker: “Keep Walking”

    (Though it might have started in 1999)

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  8. Alex says:

    McDonald’s’ “I’m Lovin’ It” is perhaps one of the worst slogans in history

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