Will Freakonomics Help You Find True Love?

Probably not, but Malcolm Gladwell might.

My source for this conclusion: the always-interesting OKTrends blog, which provides data analysis for the OKCupid online dating site. Its latest analysis looks at how profile essays differ by race.

White men tend to write in their profiles about The Big Lebowski, hunting and fishing. Black men like Kanye West and Xbox 360. Latino men like baseball and Xbox 360.

Asian men, it turns out, mention Freakonomics and Malcolm Gladwell a lot.

Here’s the problem: Asian women also write about Malcolm Gladwell, but don’t mention Freakonomics much. So the message seems clear: If you are a man looking for love, Malcolm is a much better bet.

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  1. Dan Fonseca says:

    I knew it all along!! As a hispanic, I can tell you these things are spot on!

    Looks like a future blog post to me!


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  2. Drill-Baby-Drill Drill Team says:

    It seems to tie together romantic lose ends, Freakonomics should develop an Xbox 360 3D 1st Person Shooter Game involving stalking and hunting of a guy named Malcolm Gladwell set in famous Major League Ball Parks like Wrigley Field and Yankee Stadium. Call it Good Will Hunting Gladwell or Stalking Malcom.

    This would be a blockbuster game at Christmastime.

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  3. Carlender says:

    Just in case you are feeling left out, do notice that Indians like freakonomics but not so much Gladwell.

    On a related note, why is it that Asians mention books so often in their profile?

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  4. Cyril Morong says:

    What if Freakonomics is your true love?

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  5. Steve S. says:

    Didn’t you read Outliers?

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  6. Lee says:

    Carlender – as an Asian-American we mention books because we read them…

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  7. Camille says:

    I’m a Hispanic women…..define “true love”

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  8. Park says:

    Oh crap. I’m an Asian man. I had an OK Cupid profile. I mentioned Freakonomics and Malcolm Gladwell. This is spooky.

    Oh wait, I mentioned Superfreakonomics. Whew, totally different.

    P.S. It’s really true.

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