A Dunkin' Donuts Store Exhibits Penny Sanity

One Dunkin’ Donuts store is taking a stand against the penny. A sign at the store reads “We will be rounding your change to the closest nickel. For example, if your change is $2.03, we will give you $2.05. If your change is $2.22, you will receive $2.20. For any customer who still would like their pennies, please just ask the cashier and we would be happy to accommodate you.” The change is designed to speed up service. Here’s hoping the initiative goes viral. (HT: David McCall and Meir Lindenbaum) [%comments]


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  1. Steve says:

    WHen I was stationed in Germany in the late nineties, the Post Exchange stores always rounded the change. It was great!

    I was told that the PX implimented the no penny policy because the cost of shipping pennies to Europe was too expensive. (Apparently, stores give out more pennies then they receive because people put pennies into jars).

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  2. David says:

    Our company in the U.S. prices everything not only in dollars, but generally because the products are not low end, often rounded to the nearest $25. While there are studies about 99 cents doing better than 1 dollar, for example, you have to be selling to very low end clients for it to make any real difference.

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  3. Mack says:

    It’s been years since I bothered with pennies. When I use cash instead of debit — not often these days — if there are cents in the change I leave them in the penny bowl or just stack them on the counter for the next guy. Just ignore them and they’ll go away.

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  4. Nick says:

    The states should just have the merchants charge their advertised price, then just collect a percentage of the total sales revenue. That would solve any rounding issues.

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  5. Eric says:

    Has nobody here seen superman III????

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  6. MatthewV says:

    Why have prices at $0.99 instead of $1.00? Customer phycology. People feel they are getting a better price at $0.99. Rounding the price reduces the amount people buy.

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  7. Steve says:

    New Zealand recently made 10c its smallest coin, and nobody cared – we were all glad not to have to bother carrying around a coins for such trivial amounts. 1 – 5 cents gets rounded down. 6 – 9 cents gets rounded up. As 1 NZ cent = roughly 0.8 US cents or 0.5 eurocents, it would seem reasonable to make 5 US cents or 5 eurocents the smallest coin.

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  8. Paula says:

    This is great, but if I could get my Dunkin Donuts to quit auto printing receipts, they could possibly round to the dime with the amount of money saved from receipt paper.

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