What would motivate you to throw away less trash? Perhaps a healthy dose of environmental guilt would do the trick. Or would it take another kind of green — as in cold, hard cash — to force your hand?
In the latest Freakonomics Radio Marketplace segment, host Kai Ryssdal talks with Stephen Dubner about how trash can turn into cash. There’s been a boom in “Pay-As-You-Throw” trash plans that kicks free riders off the trash bus, and holds people accountable for the volume of trash they produce.
And here’s the beauty part: cities and towns get a new revenue stream. What could possibly go wrong with that?
Here’s where to find Marketplace on a radio station near you.