Everything Is Correlated

Photo: Hemera

How do people who love salty snacks like their toilet paper to hang?  Are fans of carbonated beverage more likely to enjoy horror movies?  A new website, www.correlated.org, has the answer to such pressing questions.  Founded by Shaun Gallagher, the brains behind last year’s UnofficialCensus.org, it aims to uncover one surprising correlation a day. The site asks visitors a new question every day and “[a]t the end of the day, the results of the survey are compared with the results of all previous surveys, and the two outcomes with the strongest link are highlighted.” Please remember: correlation does not equal causation. Still, we predict this site will launch a thousand graduate theses.


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  1. Mark says:

    One word. Response bias.

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  2. Zachary says:

    Correlation: People who say ‘one word’ just can’t help themselves (see: Mark)

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  3. Ian says:

    Wow, talk about the speed of light. This blurb is already being used as a plug on the site!

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  4. Jennie says:

    That is a very small sample size to be using the phrase “in general…”

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  5. Alan Zarky says:

    These are not correlations. These are associations. Correlation involves variables with multiple values across multiple datapoints, not nominal variables such as these. . If you measured how much people like carbonated beverages and how much they like horror movies, then if the more they liked one, the more (or less) they liked the other, you’d have correlation. But with yes/no or similar nominal variables, my understanding is that the term “correlation” does not apply.

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    • Shaun G says:

      Hi Alan,

      I’m the creator of Correlated.

      Strictly speaking, you’re right. Stats textbooks define correlation the way you describe.

      Here’s a great primer on the definition of correlation by CoolData’s Kevin MacDonell:


      I reached out to MacDonell and asked him to give me his impression of Correlated, in light of the textbook definition:


      (By the way, you’ll notice that at the bottom of the post, I mentioned I’d try to get the Freakonomics guys on board, too. And lo and behold …)

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      • Alan Zarky says:

        Sorry, I didn’t mean to sound too pedantic (but just pedantic enough). Just as long as we’re having fun with non-rigorous data, I just wanted to have fun by being overly serious. And I agree that “associated.org” just doesn’t have the same ring to it.

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    • Nosybear says:

      You can correlate nominal data; however, their sample sizes are much too small….

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  6. David says:

    I had this idea in 2006. I called it “The Correlation Project” and wrote about it at http://www.ironicsans.com/2006/05/idea_the_correlation_project.html

    It was mentioned also last year in this Slate article: http://www.slate.com/id/2277517/

    Now, I’m not implying a correlation here, but I do wonder if there’s a causation.

    So, obviously, I love this idea.

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  7. Nosybear says:

    I just wish they would publish a confidence interval…. Apart from the fact that the respondents self-select, introducing selection bias in the responses. Also, sample size doesn’t indicate a whole lot of power. In short, I’m only slightly less skeptical of these results than, say, political polling or a Faux News Instapoll….

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  8. j.quasimodo says:

    Two issues: (1) The sample is self-selected (so the correct statement might be, “Among people who volunteer such answers and understand HTML, the preferred toilet paper orientation is…” (2) Of course the sample size is much too small; that problem may correct itself if the site goes viral.

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