SuperFreakonomics Paperback Drops Next Week

Next Tuesday, May 24, SuperFreakonomics will finally be published in paperback in the U.S. It has already sold more than half a million copies in hardcover in the U.S. (with more than 1 million sold worldwide), and the Illustrated Edition has gone bananas too. The paperback cover, as you can see here, is not much of a departure from the hardcover.

The book itself has some key additions: a 16-page color insert with illustrations, photos, etc. from the Illustrated Edition; an author Q&A (which you helped write); a transcript of the first Freakonomics Radio podcast (“The Dangers of Safety”); and a pair of essays by Levitt and Dubner about what their fathers taught them.

We should probably give away a bunch of copies of the new edition, yes? What’s the best way to do so?

How should we give away copies of the new SuperFreakonomics paperback edition?

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  1. Bob says:

    Give one away to anyone sending an image of a lunch receipt for roughly the cost of the book…that way there can be a free lunch.

    Well-loved. Like or Dislike: Thumb up 6 Thumb down 0
  2. James Curran says:

    I just want to say I find it morally wrong for a site dedicated to the analysis of cause and effect to do something “randomly”

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  3. Marin says:

    Huh. Not a lot of people confident in their IQs.

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    • Erin says:

      Not a lack of confidence. If it were up to IQ’s, I’d get one. I feel like it’s not a fair measure. Being that there is no way to know, without a doubt, that all the people with the highest/lowest IQ’s would in fact receive a copy. Since there is no international database that list individuals by IQ, it’s impractical to use as a determinate.

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  4. KevinM says:

    I don’t like the high or low IQ options. Greatest marginal utility would arise from a gift to a person who is educated/intelligent (not the same thing), but relatively unfamiliar with economic concepts.

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  5. Jim says:

    Combine the lowest voted for categories. Right now that would be skinny high IQ people.

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  6. Scott says:

    Let’s be honest, you guys are already over-worked and under-paid. You don’t need the extra stress of trying to figure out how to allocate a bunch of books to different people you don’t even know. So just send them all to me, and let me worry about how to distribute them.

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  7. Nanno says:

    When I saw “HOW should we give away” my first reaction was: “well, come and hand them out”.

    I do like bob’s idea, however, I would not limit it to lunch. Closest total amount on a receipt gets it? “I’d like 8,5 beers please”

    Have a nice evening

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  8. johnjac says:

    I like random, because that is my best odds, given the other options. Unless the ‘other’ option is give to every John Jackson from Owasso, OK, who has a 2 dogs, 2 cats, and a bald spot, then I think ‘other’ would be my best option.

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