Jimmy Kimmel Thinks Like a Freak

Starbucks recently came out with an ultra-high end cup of coffee. Wondering whether that cup of coffee was really worth $7, Kimmel took to the streets and ran some experiments.  He didn’t however, do what you might expect.  Rather, he pulled a page out of the old wine tasting experiment I ran twenty years ago. It is definitely worth watching. 

(HT: Robb Stokar)