Jimmy Kimmel Thinks Like a Freak
Starbucks recently came out with an ultra-high end cup of coffee. Wondering whether that cup of coffee was really worth $7, Kimmel took to the streets and ran some experiments. He didn’t however, do what you might expect. Rather, he pulled a page out of the old wine tasting experiment I ran twenty years ago. It is definitely worth watching.
(HT: Robb Stokar)