The Marketing of Dogfish

(Photo: Biodiversity Heritage Library)

(Photo: Biodiversity Heritage Library)

In New England, cod and haddock are overfished and, according to WBUR, fishermen and restaurant owners are seeking cheaper and more plentiful fish like dogfish. Fish wholesalers are therefore working to promote the dogfish’s image. According to WBUR, dogfish is already used in cafeterias at some local universities and hospitals — and local lawmakers are now pushing the federal government to help by buying dogfish for prisons and military rations. What genius marketing: “Dogfish: Tasty enough for schools, hospitals, C rations, and even prisons.”


Leave A Comment

Comments are moderated and generally will be posted if they are on-topic and not abusive.



View All Comments »
  1. mickey says:

    Local politicians using pork legislation to get dogfish bought by the military and prisons is the end goal, not the means to a quality marketing campaign. Military and prison contracts means millions of $$ in inflated contracts. Why care about selling on the open market at that point?

    Well-loved. Like or Dislike: Thumb up 9 Thumb down 0
  2. Steve Powers says:

    Dogfish has been on British menus for years, although it’s sold as “Rock Salmon” over here…

    Well-loved. Like or Dislike: Thumb up 8 Thumb down 0
    • meanonsunday says:

      Actually it’s now illegal to sell it as Rock Salmon, it has to be called dogfish. This combined with the fact that it’s now classified as an endangered species in the NW Atlantic means that very few places in Britain still sell it (you can import it from other fisheries).

      Since it’s a type of shark and very slow maturing it’s not sustainable to fish it for food. Personal opinion: it’s the rat of the underwater world and tastes like it.

      Thumb up 1 Thumb down 0
  3. Jim says:

    Good marketing.

    “Rock Salmon” sounds much better than “Dogfish.”

    Kind of like having a “Wonderful filet mignon” vs. a “Hunk of dead cow.” :)

    Well-loved. Like or Dislike: Thumb up 12 Thumb down 0
  4. Brant says:

    I don’t know why I was expecting an article about Dogfish Head in prisons.

    Well-loved. Like or Dislike: Thumb up 7 Thumb down 0
  5. James says:

    Can people really tell the difference between most kinds of fish, especially after it’s been combined with chips?

    Well-loved. Like or Dislike: Thumb up 8 Thumb down 1
  6. Lindsey says:

    It is served as ‘Cazon’ in Spain in a light batter flavored with cumin

    Thumb up 0 Thumb down 0
  7. israel says:

    I thought this was about beer…….

    Well-loved. Like or Dislike: Thumb up 7 Thumb down 0
  8. Chris S says:

    What is this “dogfish” of which you speak?

    Did you actually mean “northern shark”?

    (reaches back 28 years into the Montreal Gazette)…,4071403

    Thumb up 4 Thumb down 0