Israel’s New Organ Donation Nudge

Israel, which has a history of creatively incentivizing organ donation, will soon be implementing yet another organ “nudge.”  Al Roth shared a recent email from Israeli transplant surgeon (and Freakonomics podcast guest) Jay Lavee explaining the new policy (which is based on unpublished research by Roth and Judd Kessler):

Just a short note to let you know that the Israeli Minister of Health has adopted this week my recommendation to establish by law the modified mandated choice model based upon your work, whereby the issuing or renewal of an ID, passport or driving license will be conditional upon answering the question of becoming a registered donor to which only a positive answer will be given as an option or else the “Continue” button will be selected. It seems that, contrary to my previous worries, the entire registration for these documents is currently being done online and therefore there should be no technical issues to implement this model.