How Sexy Is Freakonomics?

The answer is, apparently, not very.

Several months ago, Newsweek magazine proclaimed economics the “sexiest trade alive,” arguing that “There’s no doubt that Freakonomics did its part in glamorizing the trade.”

But in Turkey, where our book has recently been published, the book alone clearly did not have enough sex appeal. So the publisher had to sex it up with this cover:

According to Dr. N. Emrah Aydinonat, a professor of economics at Ankara University (who was kind enough to send us the image), the title is
Görünmeyen Ekonomi: Dünya Gerçekte Nasýl Ýþliyor, which translates as The Invisible Economy: How the World Works in Reality. Like I said, not very sexy.