The New York Times bestselling Freakonomics was a worldwide sensation, selling more than 4 million copies in 35 languages, and changing the way we look at the world. Authors Steven D. Levitt and Stephen J. Dubner followed it up with SuperFreakonomics, a Freakquel that hardcore fans and newcomers alike have found to be even bolder, funnier, and more surprising than the first.

Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What’s more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it’s so ineffective? Can a sex change boost your salary?

SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as:

  • How is a street prostitute like a department-store Santa?
  • Why are doctors so bad at washing their hands?
  • How much good do car seats do?
  • What’s the best way to catch a terrorist?
  • Did TV cause a rise in crime?
  • What do hurricanes, heart attacks, and highway deaths have in common?
  • Are people hardwired for altruism or selfishness?
  • Can eating kangaroo save the planet?
  • Who adds more value: a pimp or a realtor?

Levitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically. By examining how people respond to incentives, they show the world for what it really is—good, bad, ugly, and in the final analysis, superfreaky.

Freakonomics has been imitated many times over—but only now, with SuperFreakonomics, has it met its match.




SuperFreakonomics Reviewed

“This book is a lot like Freakonomics, but better… Levitt and Dubner have a gift for explaining precisely how a researcher discovers something. Their epilogue, on Keith Chen’s attempts to introduce currency to a monkey society, is a model of how to tell a gripping story of scientific research without compromising on accuracy.” Financial Times

The Secrets of SuperFreakonomics

SuperFreakonomics is more a story about people than about new ideas. What drives the people behind these ideas to take conventional wisdom and turn it completely on its head. My conclusion after reading the book: optimism.” The Wall Street Journal

SuperFreakonomics: Global Solutions So Crazy, They Just Might Work

“Brave, bracing and beautifully contrarian. Don’t go to the water cooler without it.”New York Post

From Macro to Freako

“It’s very good — jauntier and more assured than their first.” TIME

The Dismal Science Can Be Great Fun — Just Chill Out and Follow the Plot

“There’s no doubt: it’s a page-turner. Levitt and Dubner’s discoveries are as exciting as any detective fiction … SuperFreakonomics, perhaps surprisingly, is immune from one economic law — that of diminishing marginal returns.” Irish Examiner

SuperFreakonomics, by Steven D. Levitt and Stephen J. DubnerThe Los Angeles Times

Here’s Another Phoney War: The One on Climate ChangeThe Independent

SuperFreakonomics was named one of the best books of 2009 by Bloomberg and the Japan Times .




‘Asking people to reduce their carbon emissions is a noble invitation, but as incentives go, it isn’t a strong one’ Guardian

SuperFreakonomics, the Book You Can’t Take Home to Mother St. Petersburg Times

Kill Our Cows – and Save the Planet Telegraph

Go Figure The Australian




Animated version of Levitt and Dubner’s Nov., 2009 lecture at the RSA, London, U.K.

Levitt and Dubner on C-SPAN’s After Words, Oct. 26, 2009

Levitt on The Daily Show, Oct. 27, 2009

Dubner on Campbell Brown, Nov. 3, 2009

Levitt and Dubner on BBC2, Nov. 10, 2009

Levitt on Reuters UK, Nov. 10, 2009

Levitt on Telegraph TV, Nov. 12, 2009

Dubner on BBC Radio 4, January 1, 2010