Are the Rich Really Less Generous Than the Poor?

Season 6, Episode 46 This week on Freakonomics Radio: a series of academic studies suggest that the wealthy are, to put it bluntly, selfish jerks. It’s an easy narrative to swallow. But, Stephen J. Dubner asks, is it true? Plus: a lot of ideas about how to successfully raise money — using good old-fashioned guilt, for instance. […]

Are the Rich Really Less Generous Than the Poor?

A series of academic studies suggest that the wealthy are, to put it bluntly, selfish jerks. It’s an easy narrative to swallow — but is it true? A trio of economists set out to test the theory. All it took was a Dutch postal worker’s uniform, some envelopes stuffed with cash, and a slight sense of the absurd.

How to Raise Money Without Killing a Kitten: A New Freakonomics Radio Podcast

Our latest podcast is called “How to Raise Money Without Killing a Kitten.” (You can download/subscribe at iTunes, get the RSS feed, or listen via the media player in the post. You can also read the transcript; it includes credits for the music you’ll hear in the episode.)

In this podcast you’ll hear the economist John List, who is no stranger to this blog's readers, give us the gospel of fundraising -- what works, what doesn't, and why. List and economist Uri Gneezy write about the science of charitable giving in their new book The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life (which you all helped name, sort of). Gneezy has also appeared previously on Freakonomics Radio, in our podcast "Women Are Not Men," describing his research on gender and competition in Africa and India.

In this episode, List gives us a lot of ideas about how to successfully raise money -- like using good old-fashioned guilt, for instance. (It’s hard to say no when a Girl Scout knocks at your door, and not just because Thin Mints are delicious.) Also, people love winning prizes, so attaching a lottery or raffle to your fund-raising effort is a good idea. There's also a herd mentality: people are more inclined to donate if they hear their friends are donating.