Could Solving This One Problem Solve All the Others?

Season 6, Episode 38 This week on Freakonomics Radio: the biggest problem with humanity is humans themselves. Too often, we make choices — what we eat, how we spend our money and time — that undermine our well-being. Stephen J. Dubner asks, “How can we stop?” And this radio hour has two answers: think small, and make behavior […]

Big Returns from Thinking Small

By day, two leaders of Britain’s famous Nudge Unit use behavioral tricks to make better government policy. By night, they repurpose those tricks to improve their personal lives. They want to help you do the same.