Is Good Corporate Citizenship Also Good for the Bottom Line?

Our latest Freakonomics Radio on Marketplace podcast is called “Is Good Corporate Citizenship Also Good for the Bottom Line?” (You can download/subscribe at iTunes, get the RSS feed, listen via the media player above, or read the transcript below.)

The short answer: yes. That's the finding of Robert G. Eccles, Ioannis Ioannou and George Serafeim from their recent paper "The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance" :

"We show that there is significant variation in future accounting and stock market performance across the two groups of firms. We track corporate performance for 18 years and find that sustainable firms outperform traditional firms in terms of both stock market and accounting performance."

How Is This Economic Recovery Unlike the Rest?

A recent study by a team of economists at Northeastern University's Center for Labor Market Studies argues that the current economic recovery is the worst since World War II for worker pay and job growth -- but the best for corporate profits. The headline:

Over this six-quarter period [from Q2 of 2009 to Q4 of 2010], corporate profits captured 88% of the growth in real national income while aggregate wages and salaries accounted for only slightly more than 1% of the growth in real national income.

That's right. Of the $528 billion in real national income gained between the second quarter of 2009 and the fourth quarter of 2010, pre-tax corporate profits accounted for $464 billion, while wages rose by just $7 billion.