What Makes a Donor Donate? A New Marketplace Podcast

In our latest Freakonomics Radio on Marketplace podcast, we look at the economics of charity -- specifically, what works (and what doesn't) when trying to incentivize people to give. (Download/subscribe at iTunes, get the RSS feed, listen live via the media player above, or read the transcript.)

In Australia, Dick Smith’s electronics empire has afforded him enough success to be able to donate about 20 percent of his annual income to charity. But, he says, this kind of generosity is no longer the norm: