Sure, we already know it’s not easy being green. But how about selling green? Yep, pretty easy. That’s according to the Harvard economist Ed Glaeser, the star of this week’s podcast, “Why Bad Environmentalism Is Such an Easy Sell.” (You can subscribe at iTunes, get the RSS feed, or listen via the media player above. You can also read the transcript; it includes credits for the music you’ll hear in the episode.)
Glaeser is an interesting scholar and a good conversationalist. You last heard from him in our podcast called “Why Cities Rock,” in which he discussed the many upsides of urban life: economic, culinary, intellectual, and environmental. (This was based on his book Triumph of the City.) His latest working paper is called “The Supply of Environmentalism” (abstract; PDF). Glaeser argues that since most of us are eager to do the right thing for the environment, we are vulnerable to marketers and politicians who offer solutions that aren’t as green as they seem. Read More »
… with a very good column, including these useful words:
Positive economics attempts to understand the world as it is; normative economics describes how the world should be. Most economists spend most of their time doing positive economics, but most economics columns advocate particular policies, which is implicitly normative economics.
New Census data shows that Detroit lost a quarter of its population in the last decade, some 273,000 people. That’s the fastest decline in the history of an American city with more than 100,000 people, leaving Detroit smaller than it was in 1920. Read More »
This week’s Freakonomics Radio podcast is a bit unusual in that, instead of featuring a variety of guests, it has only one. But I think you’ll understand why once you’ve listened to it. The guest is Ed Glaeser, author of the compelling and provocative (and empirical!) new book Triumph of the City: How Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier, and Happier. Read More »