A couple weeks ago, Uri Gneezy and John List asked our blog readers to come up with titles for their new book. And our readers did not disappoint! There were over 400 suggestions, many of them brilliant.
The authors and their editors have now narrowed it down to five choices, and they once again are asking for your help in deciding on the final title. There is no better way to solicit that input than -- you guessed it -- a field experiment. To get you interested, they are putting up another $1,000 in prizes to participants.
The rules are simple: You go here and answer two simple questions.
First, you will be asked to choose which of the five titles you think will be the most popular among all the respondents. They don't want to know your favorite title, they want to know the title you think other people will like best.