What an Honor, and It Only Costs $3,995

After Freakonomics got popular, it was unbelievable how many interview requests/invitations I received. I don’t think I’m exaggerating in saying there were at least 10 per day for a year, or over 3,500 in that time. Now I get “only” three or four a day. Needless to say, I got really good at saying no, […]

The Economics of Martha Stewart Living

BusinessWeek recently reported on the creative product-placement deals that daytime TV shows employ. The highlight of the article is Martha Stewart — the self-described “most trusted guide to stylish living” — discussing with pure candor her capitalizing ways: “I like to inform people about good things.” Stewart’s syndicated NBC show, which airs daily at 4 […]