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Excerpt from The Knockoff Economy: Tweakonomics

Here is an excerpt from The Knockoff Economy: How Imitation Sparks Innovation , which has just been published by Oxford University Press. Over the next few weeks, we’ll be running…




Why Knockoffs Can Help Build a Strong Brand

…readers in a Q&A. We’ll also run a contest for the wackiest photo of a knockoff item. THE KNOCKOFF ECONOMY CONCLUSION The traditional justification for trademark law, which protects brands,…




Is the N.F.L. More Feared Than the U.S. Government?

…that stores like this (and/or their suppliers) are not afraid of selling knockoff U.S. Government merchandise or knockoff MLB merchandise but that they are afraid of selling knockoff NFL merchandise?…



Shanzhai Skyscrapers

(Photo: Börkur Sigurbjörnsson) China is famously a hotbed of copying. Western firms constantly kvetch about Chinese knockoffs of their products—and often with good reason. China’s intellectual property laws are fairly…




Are Rising Prices a Sign of Health in an Industry?

…strongly that knockoffs are not harming the high-end of the fashion market. Why? Knockoffs are almost always cheaper than originals—often substantially. Were, say, the Forever 21 version of a Marc…



FREAK Fashion: The Narco Polo

…working-class Mexicans clamoring to buy knockoff versions in street stalls. “These shirts like Barbie’s have become the fashion,” Mario López, the governor of the Mexican state of Sinaloa, told reporters…



The FREAK-est Links

Two arrested in “money-making potion” scam. (Hat tip: Consumerist) Are economists incapable of cognitive dissonance? Meteorite crashes in Peru, causes panic. Cigarette merchants sued for selling knockoff Marlboros….



FREAK-est Links

…indicators. Blog contributors Kal Raustiala and Christopher Sprigman on China’s knockoff economy. Statues on the cheap: North Korea’s national art atelier, Mansudae Art Studio, produces and exports large monuments at…



The Multiplex Strikes Back

(Photo: Timothy Vollmer) In The Knockoff Economy, we wrote about how turning products into experiences is one way to blunt the detrimental effects of copies. Products – especially digital ones…



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Episode 501

The University of Impossible-to-Get-Into (Update)

America’s top colleges are facing record demand. So why don’t they increase supply? (Part 2 of our series from 2022, “Freakonomics Radio Goes Back to School.”)…

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Episode 501

The University of Impossible-to-Get-Into

America’s top colleges are facing record demand. So why don’t they increase supply? (Part 2 of “Freakonomics Radio Goes Back to School.”)…