How to Launch a Behavior-Change Revolution

Academic studies are nice, and so are Nobel Prizes. But to truly prove the value of a new idea, you have to unleash it to the masses. That’s what a dream team of social scientists is doing — and we sat in as they drew up their game plan.

Could Solving This One Problem Solve All the Others?

Season 6, Episode 38 This week on Freakonomics Radio: the biggest problem with humanity is humans themselves. Too often, we make choices — what we eat, how we spend our money and time — that undermine our well-being. Stephen J. Dubner asks, “How can we stop?” And this radio hour has two answers: think small, and make behavior […]

Big Returns from Thinking Small

By day, two leaders of Britain’s famous Nudge Unit use behavioral tricks to make better government policy. By night, they repurpose those tricks to improve their personal lives. They want to help you do the same.

How Many Doctors Does It Take to Start a Healthcare Revolution? (Rebroadcast)

Season 5, Episode 41 In part one (“How Many Doctors Does It Take to Start a Healthcare Revolution?”), we continue conversations from last week’s episode, (“How Do We Know What Really Works in Healthcare?”). Anupam Jena, a physician, economist, and professor at Harvard Medical School, told us about his study that shows mortality rates improve when cardiologists are […]

How Many Doctors Does It Take to Start a Healthcare Revolution?

Season 5, Episode 3

In part one ("How Many Doctors Does It Take to Start a Healthcare Revolution?”), we continue conversations from last week's episode ("How Do We Know What Really Works in Healthcare?”). Anupam Jena, a physician, economist, and professor at Harvard Medical School, told us last week about his study that shows mortality rates improve when cardiologists are away at medical conferences. One possible explanation for his results, Jena says, is that many procedures, although highly effective, aren't better than doing nothing in certain cases.

What’s the “Best” Exercise? A Freakonomics Radio Rebroadcast

This week's Freakonomics Radio episode is a rebroadcast of the episode "What’s the "Best" Exercise?" (You can subscribe to the podcast at iTunes or elsewhere, get the RSS feed, or listen via the media player above. You can also read the transcript, which includes credits for the music you’ll hear in the episode.)

Our latest podcast is called “What's the 'Best' Exercise?" (You can subscribe to the podcast at iTunes, get the RSS feed, or listen via the media player above. You can also read the transcript; it includes credits for the music you’ll hear in the episode.) Exercise is always on a lot of people's minds around this time of year, what with all those resolutions just waiting to be broken ...

By "best," we really mean "most efficient," since people who don't exercise -- and that's roughly 80 percent of us -- often blame lack of time.

What’s the “Best” Exercise?: A New Freakonomics Radio Podcast

Our latest podcast is called “What's the 'Best' Exercise?" (You can subscribe to the podcast at iTunes, get the RSS feed, or listen via the media player above. You can also read the transcript; it includes credits for the music you’ll hear in the episode.) Exercise is always on a lot of people's minds around this time of year, what with all those resolutions just waiting to be broken ...

By "best," we really mean "most efficient," since people who don't exercise -- and that's roughly 80 percent of us -- often blame lack of time. (The American College of Sports Medicine recommends about thirty minutes of moderate exercise most days of the week; here are its guidelines.)