How to Launch a Behavior-Change Revolution

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How can a dream team of social scientists get people to exercise more? (Photo: Pixabay)

Season 7, Episode 18

This week on Freakonomics Radio: Academic studies are nice, and so are Nobel Prizes. But to truly prove the value of a new idea, you have to unleash it to the masses. That’s what a dream team of social scientists is doing — and we sat in as they drew up their game plan.

Also, Steve Levitt joins Stephen J. Dubner to answer a few listener questions.

To find out more, check out the podcasts from which this hour was drawn: “How to Launch a Behavior-Change Revolution” and “How Can I Do the Most Social Good With $100? And Other FREAK-quently Asked Questions.”

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