How to Launch a Behavior-Change Revolution

Academic studies are nice, and so are Nobel Prizes. But to truly prove the value of a new idea, you have to unleash it to the masses. That’s what a dream team of social scientists is doing — and we sat in as they drew up their game plan.

Could Solving This One Problem Solve All the Others?

Season 6, Episode 38 This week on Freakonomics Radio: the biggest problem with humanity is humans themselves. Too often, we make choices — what we eat, how we spend our money and time — that undermine our well-being. Stephen J. Dubner asks, “How can we stop?” And this radio hour has two answers: think small, and make behavior […]

Could Solving This One Problem Solve All the Others?

The biggest problem with humanity is humans themselves. Too often, we make choices — what we eat, how we spend our money and time — that undermine our well-being. An all-star team of academic researchers thinks it has the solution: perfecting the science of behavior change. Will it work?