Why is Bad Environmentalism Such an Easy Sell?

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Jose Mauricio Pardo drives his bamboo vehicle through the streets of Bogota. (AP Photo/Fernando Vergara)

Season 6, Episode 33

We already know it’s not easy being green. But Stephen J. Dubner wants to know, “What about selling green?” It turns out that’s pretty easy.

Plus: researchers are trying to figure out why we get bored and what it means for the economy.

To find out more, check out the podcasts from which this hour was drawn: “Am I Boring You?” and “Why Bad Environmentalism Is Such an Easy Sell.”

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