Don't Fear the Reefer
Toronto-based Hilco Consumer Capital won what many call the “holy grail of advertising,” reports NPR: the right to sell Bob Marley‘s name. The company partnered with the Marleys to begin rolling out Marley-branded products like salad dressing and a video game.
The obvious issue with the brand, as NPR‘s Katia Dunn puts it: “Marley was a major stoner.”