How to Fix College Coaching?
Rutgers University fired Mike Rice – the head basketball coach – last Wednesday. This firing came about after ESPN released a video that showed Rice abusing his players. Such a video had already been seen by Rice’s boss at Rutgers in November, but until the video was shown to the public, Rutgers did not feel compelled to fire Rice.
Former NBA player Paul Shirley (author of Can I Keep My Jersey?) observed the following about the Rutgers case in a recent interview at HuffPost Live (around 13:30):
The thing that people don’t want to hear, but which is true, is that this is probably closer to the norm than not.
Shirley goes on to note that he doesn’t think many coaches are actually hitting players. But he does note that coaches do tend to have a certain approach in conveying information to players (an approach Shirley describes in the interview).
Is this general approach to coaching effective? To date, I am not aware of any study of the effectiveness of college coaching. A study I co-authored with Mike Leeds, Eva Marikova Leeds, and Mike Mondello and published in the International Journal of Sport Finance (full PDF here) looked at 62 NBA coaches across thirty years of data. Across this sample, only 14 coaches were found to have a statistically significant and positive impact on player performance. So most NBA coaches do not appear to make their players more productive.