Back in 2005, Levitt wrote about Planned Parenthood's clever strategy in response to people picketing one of its clinics in Philadelphia. The tactic, known as Pledge-a-Picket, worked like this: for every protester that picketed the clinic, people pledged to donate a certain amount of money (minimum 10 cents). The event raised a reported $40,000, and is now a part of the clinic's annual calendar.
At the time, Levitt predicted that abortion clinics around the country would soon adopt the approach. It turns out, so has comedian Lisa Lampenelli. The Daily What reports: