Back in 2005, Levitt wrote about Planned Parenthood’s clever strategy in response to people picketing one of its clinics in Philadelphia. The tactic, known as Pledge-a-Picket, worked like this: for every protester that picketed the clinic, people pledged to donate a certain amount of money (minimum 10 cents). The event raised a reported $40,000, and is now a part of the clinic’s annual calendar.
For a long time, the pro-life movement has had a keen sense of how people respond to incentives. Protesters outside of clinics proved to be a very effective strategy for raising the social and moral costs of seeking an abortion. Now a Planned Parenthood clinic in Philadelphia has come up with a very clever strategy […] Read More »