Does Advertising Actually Work? (Part 2: Digital) (Ep. 441)

Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.

How Do You Know When It’s Time to Quit? (NSQ Ep. 29)

Also: why is it so hard to predict success?

Peter Attia: “I Definitely Lost a Lot of IQ Points That Day” (People I (Mostly) Admire, Ep. 8)

He’s been an engineer, a surgeon, a management consultant, and even a boxer. Now he’s a physician focused on the science of longevity. Peter Attia talks with Steve Levitt about the problem with immortality, what’s missing from our Covid response, and why nicotine is underrated.

See a random post from our archives:
02 17 2011

So How Much Is an NFL Jersey Worth?

A while back, we did a Freakonomics Radio program asking why the NFL hasn't (yet) put advertising on its players' jerseys. One person we spoke with was Michael Neuman, then of Amplify Sports and Entertainment and now of Horizon Media. Neuman and Horizon have just released a report that tries to put a firm dollar...

Why Do We Hoard? (NSQ Ep. 28)

Also: do you spend more time thinking about the past, the present, or the future?

Does Advertising Actually Work? (Part 1: TV) (Ep. 440)

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story.

How Should You Ask for Forgiveness? (NSQ Ep. 27)

Also: why is behavior change so darn hard? 

Caverly Morgan: “I Am Not This Voice. I Am Not This Narrative” (People I (Mostly) Admire, Ep. 7)

She showed up late and confused to her first silent retreat, but Caverly Morgan eventually trained for eight years in silence at a Zen monastery. Now her mindfulness-education program Peace in Schools is part of the high-school curriculum in Portland, Ore. Steve Levitt finds out what daily life is like in a silent monastery, why teens find it easier than adults to learn meditation, and what happy children can teach their parents.

Please Get Your Noise Out of My Ears (Ep. 439)

The modern world overwhelms us with sounds we didn’t ask for, like car alarms and cell-phone “halfalogues.” What does all this noise cost us in terms of productivity, health, and basic sanity?

Do Checklists Make People Stupid? (NSQ Ep. 26)

Also: what’s so great about New York City anyway?

How to Succeed by Being Authentic (Hint: Carefully) (Ep. 438)

John Mackey, the C.E.O. of Whole Foods, has learned the perils of speaking his mind. But he still says what he thinks about everything from “conscious leadership” to the behavioral roots of the obesity epidemic. He also argues for a style of capitalism and politics that at this moment seems like a fantasy. What does he know that we don’t?

Is Hedonism Better Than Self-Control? (NSQ Ep. 25)

Also: is it wrong to feel inured to the pandemic?