We will happily sign any and all copies of “The Tipping Point” and “Blink”

Malcolm Gladwell sent me the following e-mail the other day:

thought you would enjoy this. a man in the security line at toronto airport today recognized me, pulled out a copy of freakonomics, and made me sign it. we are totally co-branded! cheers, m.

For what it is worth, neither Dubner or Levitt has ever been recognized by a stranger and been asked to sign Freakonomics. (or The Tipping Point or Blink, for that matter).

Malcolm has a typically outstanding piece in the most recent New Yorker on Steven Johnson’s new book.