With Atkins diet company bankrupt, what’s the next weight loss fad? We have an idea, but you will have to wait.
First, let me start by saying that we know we have been remiss about posting on the blog. Tomorrow, there will be a blow-by-blow account of our California trip.
Until then, let me just throw out a little something. I was shocked to hear that Atkins Nutritionals, Inc. declared bankruptcy. Not because I’m surprised that the number of people on low-carb diets has plunged, but because the plunge was so utterly predictable. How in the world can the folks who run that company not have expected this diet to come and go like, say, every other diet that has ever existed? Their web site is here. I wonder what TGIFridays strategy will be with their Atkins menu items?
Despite the complaints from readers that there is already an unhealthy emphasis on this blog about what Dubner and I have to eat, let me just tell you that we are both trying out a top secret diet that is very Freakonomics-y. Neither of us even needs to lose weight; it is just such a fascinating theory of weight loss that we wanted to try it out for fun. I cannot provide details yet, but we expect to write about it in the not too distant future.