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Freakonomics in the Tube

As surprised as we have been by the success of Freakonomics in the U.S., we are doubly surprised by its success in the U.K., where it has been at or near the top of the non-fiction charts. (Last I saw, the only other American book on the charts was Daniel Coyle’s Lance Armstrong’s War — retitled in the U.K. as Lance Armstrong: Tour de Force — which, I should add, is a hugely entertaining and nicely written book. And no, I don’t know Coyle.) With success well underway, our British publisher, Penguin UK, has taken the apparently unusual step of advertising the book on gigantic posters in the tube. Since most readers of this blog (and both writers) will likely never see the ads, here is what they look like: