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Freakonomics in the N.Y. Times: The Shangri-La Diet

Our latest New York Times Magazine column, to be published on Sun., Sept. 11, explores the work of Seth Roberts, a Berkeley psychologist who has used self-experimentation to arrive at, among other things, a diet that may prove revolutionary. Or at least very entertaining. Here is some additional information about Roberts and his work. I first learned of Roberts from the always-excellent Marginal Revolution; thank you, gentlemen. Levitt and I subsequently spent some time with Roberts in California, while on our recent book tour — so there’s yet another reason the tour was well worthwhile. We’ve also invited Roberts to guest-blog here, so keep an eye out for him in the coming days.