Tomorrow’s News Today

A couple days ago, Levitt and I were in Orlando for a lecture. Driving down the freeway, I spotted a flashing billboard for the Orlando Sentinel. The first screen was headlined “TODAY:” and trumpeted the current issue’s lead article. Then the next screen flashed. It said “TOMORROW: RIOTS IN PARIS.” Tricky business, I thought, trying to predict tomorrow’s news. The following day, I woke up to an article in USA Today stating that 18 of the top 20 newspapers in the U.S. had circulation losses. The Sentinel‘s loss was one of the largest.