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If Only God Had Had Corporate Sponsorship…

… in the book of Genesis, when the world is created. Can you imagine the loot He could have landed for the naming rights of every animal, mineral, and vegetable?

If God was unlucky to toil in the days before corporate sponsorship, at least the Chicago White Sox, thank God, are not so unlucky. They have just announced that for the next three seasons, their evening home games will begin at 7:11 p.m. instead of the customary 7:05 p.m. or 7:35 p.m. Why? Because 7-Eleven, the convenience store chain, is paying them $500,000 to do so.

In the past, I’ve touched upon some unlikely new venues for advertising, including fresh eggs and airline barf bags. But I have to admit that there is something particularly creative about affixing a value to time itself, as the White Sox and 7-Eleven have done.