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I Wish There Were More People Like This

This guy is a fee-only insurance consultant. I love how he explains himself and his business; I so deeply wish that more people, and especially companies, could achieve this level of transparency and information. Check out his Q&A, toward the bottom of the page, for a sample of what I’m talking about. Here is my favorite item:

How do I know that I can trust you?

“You don’t. But trust is overrated. Numerous studies have shown that most people are not good at judging who is trustworthy and who isn’t. They think they are, but they’re not. How many times have you seen a story about someone who got duped by a supposedly trustworthy person?”