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How Do You Spend Your OnlineTime?

Nice post here at Complete that breaks down Web traffic not by unique visitors or even page views, but by time spent at a particular site. The winner, by a gigantic landslide: MySpace.

Most of the rest of the top 20 aren’t that surprising (Yahoo!,, Facebook, eBay, etc .). It’s interesting to me that only one bank made the top 20: Bank of America. I wonder if this means that:

1. Bank of America simply has a lot more customers than other banks.
2. Its site is so bad (or good?) that it takes longer to use than other banks’ sites.
3. All of those BofA phishing e-mails (it seems I get about 2 a day) have sent lots of customers to the real BofA site to make sure they haven’t been scammed.