Farmers Do It in the Hay

In the section in Freakonomics about online dating, we referred to some of the more specialized dating sites: ChristianSingles.com, LatinMatcher.com, USMilitarySingles.com, PlusSizeSingles.com, etc. Now there’s a new dating site that serves a shrinking but apparently underserved market: American farmers. FarmersOnly.com is “THE place for farmers, ranchers, and down-to-earth people who relate to the agricultural lifestyle to meet their match.” The site claims that membership has gone from 2,000 to nearly 50,000 in the past year. As most farmers are male, and as income is a big factor in men’s online dating success, I am guessing that the recent spike in corn prices due to ethanol demand is helping make some matches. The site’s motto: “City Folks Just Don’t Get It!”

FarmersOnly

The site’s founder, Jerry Miller, realized that a website could be the perfect answer to a true supply-and-demand problem: “I talked to farmers and ranchers all over the country and discovered they all had the same problems. They already knew everybody in their immediate areas. They didn’t have enough time to socialize. When they did find time, they didn’t want to hang out at a bar. They wanted to find someone who understood their lifestyle.”


lermit

They should really write to share their concerns. Not being from New York City does make you somehow 'country-trip oriented'.

Call me pv uni's dear.

.lermit

egretman

I wonder how many middle aged white guys are signed in as farmer's daughters?

prosa

It's not just actual farmers who are eligible to use the site. Among others, it lists "animal lovers," "nature lovers" and "wannbees" as people who can use it. That's probably unavoidable, as if only genuine farmers could sign up the membership would be overwhelmingly male.

SteveMac

"Agricultural lifestyle???"

If that's not an alternative lifestyle, I don't know what is. Don't ask, don't tell!

Becky McCray

Thanks for sharing this example of a rural business. Life, and business, in small towns and rural areas really is different than in bigger cities. Believe it or not, this does constitute a meaningful market niche for all types of consumer and B2B items.

Mark Costello

FarmersOnly.com's logo is a cartoon version of Grant Wood's "American Gothic," which depicts a father and his daughter. When FarmersOnly says, "City folks just don't get it," is that with an incestuous wink-wink?

CC

What a great idea for a dating site. I found them and a few other specialty sites on http://www.datingsitedirect.com worth checking out.

GulfWaters

I think it is a great niche site. With all the millionaire sites a down to earth site is refreshing. We have taken a more localized approach and offer franchises for different areas with http://www.ourtownmatch.com and only allow strictly local residents.

James Anderson

i guess its a great site.

lermit

They should really write to share their concerns. Not being from New York City does make you somehow 'country-trip oriented'.

Call me pv uni's dear.

.lermit

egretman

I wonder how many middle aged white guys are signed in as farmer's daughters?

prosa

It's not just actual farmers who are eligible to use the site. Among others, it lists "animal lovers," "nature lovers" and "wannbees" as people who can use it. That's probably unavoidable, as if only genuine farmers could sign up the membership would be overwhelmingly male.

SteveMac

"Agricultural lifestyle???"

If that's not an alternative lifestyle, I don't know what is. Don't ask, don't tell!

Becky McCray

Thanks for sharing this example of a rural business. Life, and business, in small towns and rural areas really is different than in bigger cities. Believe it or not, this does constitute a meaningful market niche for all types of consumer and B2B items.

Mark Costello

FarmersOnly.com's logo is a cartoon version of Grant Wood's "American Gothic," which depicts a father and his daughter. When FarmersOnly says, "City folks just don't get it," is that with an incestuous wink-wink?

CC

What a great idea for a dating site. I found them and a few other specialty sites on http://www.datingsitedirect.com worth checking out.

GulfWaters

I think it is a great niche site. With all the millionaire sites a down to earth site is refreshing. We have taken a more localized approach and offer franchises for different areas with http://www.ourtownmatch.com and only allow strictly local residents.

James Anderson

i guess its a great site.