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## BUSINESS STATISTICS

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**BUSINESS STATISTICS**by R u s d i n, Drs., M.Si Prepared by Business Administration Departement, Padjadjaran University**Chapter 1**Introduction and Descriptive Statistics**Introduction and Descriptive Statistics**1 • Using Statistics • Percentiles and Quartiles • Measures of Central Tendency • Measures of Variability • Grouped Data and the Histogram • Skewness and Kurtosis • Relations between the Mean and Standard Deviation • Methods of Displaying Data • Exploratory Data Analysis • Using the Computer**LEARNING OBJECTIVES**1 • Distinguish between qualitative data and quantitative data. • Describe nominal, ordinal, interval, and ratio scales of measurements. • Describe the difference between population and sample. • Calculate and interpret percentiles and quartiles. • Explain measures of central tendency and how to compute them. • Create different types of charts that describe data sets. • Use Excel templates to compute various measures and create charts. After studying this chapter, you should be able to:**WHAT IS STATISTICS?**• Statistics is a science that helps us make better decisions in business and economics as well as in other fields. • Statistics teaches us how to summarize, analyze, and draw meaningful inferences from data that then lead to improve decisions. • These decisions that we make help us improve the running, for example, a department, a company, the entire economy, etc.**1-1. Using Statistics (Two Categories)**• Descriptive Statistics • Collect • Organize • Summarize • Display • Analyze • Inferential Statistics • Predict and forecast values of population parameters • Test hypotheses about values of population parameters • Make decisions**Qualitative - Categorical or Nominal:**Examples are- Color Gender Nationality Quantitative - Measurable or Countable: Examples are- Temperatures Salaries Number of points scored on a 100 point exam Types of Data - Two Types**Nominal Scale- groups or classes**Gender Ordinal Scale- order matters Ranks (top ten videos) Interval Scale- difference or distance matters – has arbitrary zero value. Temperatures (0F, 0C) Ratio Scale- Ratio matters – has a natural zero value. Salaries Scales of Measurement**Apopulation consists of the set of all measurements for**which the investigator is interested. Asampleis a subset of the measurements selected from the population. Acensusis a complete enumeration of every item in a population. Samples and Populations**Samplingfrom the population is often donerandomly, such that**every possible sample of equal size (n) will have an equal chance of being selected. A sample selected in this way is called a simple random sample or just a random sample. A random sample allows chance to determine its elements. Simple Random Sample**Samples and Populations**Population (N) Sample (n)**Census of a population may be:**Impossible Impractical Too costly Why Sample?**Given any set of numerical observations, order them**according to magnitude. The Pthpercentilein the ordered set is that value below which lie P% (P percent) of the observations in the set. The position of the Pth percentile is given by (n + 1)P/100, where n is the number of observations in the set. 1-2 Percentiles and Quartiles**Example 1-2**A large department store collects data on sales made by each of its salespeople. The number of sales made on a given day by each of20salespeople is shown on the next slide. Also, the data has been sorted in magnitude.**Example 1-2 (Continued) -Sales and Sorted Sales**Sales Sorted Sales 9 6 6 9 12 10 10 12 13 13 15 14 16 14 14 15 14 16 16 16 17 16 16 17 24 17 21 18 22 18 18 19 19 20 18 21 20 22 17 24**Example 1-2 (Continued) Percentiles**• Find the 50th, 80th, and the 90thpercentiles of this data set. • To find the 50thpercentile, determine the data point in position (n + 1)P/100 = (20 + 1)(50/100) = 10.5. • Thus, the percentile is located at the 10.5th position. • The 10th observation is 16, and the 11th observation is also 16. • The 50th percentile will lie halfway between the 10thand 11thvalues (which are both 16 in this case) and is thus 16.**Example 1-2 (Continued) Percentiles**• To find the 80th percentile, determine the data point in position (n + 1)P/100 = (20 + 1)(80/100) = 16.8. • Thus, the percentile is located at the 16.8th position. • The 16thobservation is 19, and the 17th observation is also 20. • The 80th percentile is a point lying 0.8 of the way from 19 to 20 and is thus 19.8.**Example 1-2 (Continued) Percentiles**• To find the 90th percentile, determine the data point in position (n + 1)P/100 = (20 + 1)(90/100) = 18.9. • Thus, the percentile is located at the 18.9th position. • The 18thobservation is 21, and the 19th observation is also 22. • The 90th percentile is a point lying 0.9 of the way from 21 to 22 and is thus 21.9.**Quartiles – Special Percentiles**• Quartiles are the percentage points that break down the ordered data set into quarters. • The first quartile is the 25th percentile. It is the point below which lie 1/4 of the data. • The second quartile is the 50th percentile. It is the point below which lie 1/2 of the data. This is also called the median. • The third quartile is the 75th percentile. It is the point below which lie 3/4 of the data.**Quartiles and Interquartile Range**• The first quartile, Q1, (25th percentile) is often called the lower quartile. • The second quartile, Q2, (50th percentile) is often called the median or the middle quartile. • The third quartile, Q3, (75th percentile) is often called the upper quartile. • The interquartile range is the difference between the first and the third quartiles.**Example 1-3: Finding Quartiles**(n+1)P/100 Quartiles Sorted Sales Sales 9 6 6 9 12 10 10 12 13 13 15 14 16 14 14 15 14 16 16 16 17 16 16 17 24 17 21 18 22 18 18 19 19 20 18 21 20 22 17 24 Position 13 + (.25)(1) = 13.25 (20+1)25/100=5.25 First Quartile (20+1)50/100=10.5 16 + (.5)(0) = 16 Median (20+1)75/100=15.75 18+ (.75)(1) = 18.75 Third Quartile**Example 1-3: Using the Template**(n+1)P/100 Quartiles**Example 1-3 (Continued): Using the Template**(n+1)P/100 Quartiles This is the lower part of the same template from the previous slide.**Measures of Variability**Range Interquartile range Variance Standard Deviation Measures of Central Tendency Median Mode Mean Summary Measures: Population Parameters Sample Statistics • Other summary measures: • Skewness • Kurtosis**1-3 Measures of Central Tendency or Location** Median • Middle value when sorted in order of magnitude • 50th percentile Mode • Most frequently- occurring value Mean • Average**Example – Median (Data is used from Example 1-2)**Sales Sorted Sales 9 6 6 9 12 10 10 12 13 13 15 14 16 14 14 15 14 16 16 16 17 16 16 17 24 17 21 18 22 18 18 19 19 20 18 21 20 22 17 24 See slide # 21 for the template output Median 50th Percentile (20+1)50/100=10.5 16 + (.5)(0) = 16 Median The median is the middle value of data sorted in order of magnitude. It is the 50th percentile.**Example - Mode (Data is used from Example 1-2)**See slide # 21 for the template output . .. ... : .::: ..... --------------------------------------------------------------- 6 9 10 12 13 14 15 16 17 18 19 20 21 22 24 Mode = 16 The mode is the most frequently occurring value. It is the value with the highest frequency.**N**n å å x x m = = = x = i 1 i 1 N n Arithmetic Mean or Average The mean of a set of observations is their average - the sum of the observed values divided by the number of observations. Sample Mean Population Mean**Sales**9 6 12 10 13 15 16 14 14 16 17 16 24 21 22 18 19 18 20 17 n å x 317 = = = x 15 . 85 = i 1 n 20 317 Example – Mean (Data is used from Example 1-2) See slide # 21 for the template output**Example - Mode (Data is used from Example 1-2)**. .. ... : .::: ..... --------------------------------------------------------------- 6 9 10 12 13 14 15 16 17 18 19 20 21 22 24 Mean = 15.85 Median and Mode = 16 See slide # 21 for the template output**Range**Difference between maximum and minimum values Interquartile Range Difference between third and first quartile (Q3 - Q1) Variance Average*of the squared deviations from the mean Standard Deviation Square root of the variance 1-4 Measures of Variability or Dispersion Definitions of population variance and sample variance differ slightly.**Range:**Maximum - Minimum = 24 - 6 = 18 Interquartile Range: Q3 - Q1 = 18.75 - 13.25 = 5.5 Example - Range and Interquartile Range (Data is used from Example 1-2) Sorted Sales Sales Rank 9 6 1 6 9 2 12 10 3 10 12 4 13 13 5 15 14 6 16 14 7 14 15 8 14 16 9 16 16 10 17 16 11 16 17 12 24 17 13 21 18 14 22 18 15 18 19 16 19 20 17 18 21 18 20 22 19 17 24 20 Minimum Q1 = 13 + (.25)(1) = 13.25 First Quartile See slide # 21 for the template output Q3 = 18+ (.75)(1) = 18.75 Third Quartile Maximum**Population Variance**Sample Variance n - å ( x x ) N 2 å - m 2 ( x ) = s 2 = i 1 ( ) s = 2 = - i 1 n 1 N ( ) ( ) 2 2 n N x x å å N n = - i 1 = å å i 1 x - 2 2 x n N = = = i 1 = i 1 ( ) - N n 1 s s = 2 = s 2 s Variance and Standard Deviation**Calculation of Sample Variance**6 -9.85 97.0225 36 9 -6.85 46.9225 81 10 -5.85 34.2225 100 12 -3.85 14.8225 144 13 -2.85 8.1225 169 14 -1.85 3.4225 196 14 -1.85 3.4225 196 15 -0.85 0.7225 225 16 0.15 0.0225 256 16 0.15 0.0225 256 16 0.15 0.0225 256 17 1.15 1.3225 289 17 1.15 1.3225 289 18 2.15 4.6225 324 18 2.15 4.6225 324 19 3.15 9.9225 361 20 4.15 17.2225 400 21 5.15 26.5225 441 22 6.15 37.8225 484 24 8.15 66.4225 576 317 0 378.5500 5403**Example: Sample Variance Using the Template**(n+1)P/100 Quartiles Note: This is just a replication of slide #21.**Dividing data into groups or classes or intervals**Groups should be: Mutually exclusive Not overlapping - every observation is assigned to only one group Exhaustive Every observation is assigned to a group Equal-width(if possible) First or last group may be open-ended 1-5 Group Data and the Histogram**Table with two columns listing:**Each and every group or class or interval of values Associated frequency of each group Number of observations assigned to each group Sum of frequencies is number of observations N for population n for sample Classmidpointis the middle value of a group or class or interval Relative frequencyis the percentage of total observations in each class Sum of relative frequencies = 1 Frequency Distribution**Example 1-7: Frequency Distribution**x f(x) f(x)/n Spending Class ($) Frequency (number of customers) Relative Frequency 0 to less than 100 30 0.163 100 to less than 200 38 0.207 200 to less than 300 50 0.272 300 to less than 400 31 0.168 400 to less than 500 22 0.120 500 to less than 600 13 0.070 184 1.000 • Example of relative frequency: 30/184 = 0.163 • Sum of relative frequencies = 1**Cumulative Frequency Distribution**x F(x) F(x)/n Spending Class ($) Cumulative Frequency Cumulative Relative Frequency 0 to less than 100 30 0.163 100 to less than 200 68 0.370 200 to less than 300 118 0.641 300 to less than 400 149 0.810 400 to less than 500 171 0.929 500 to less than 600 184 1.000 The cumulative frequencyof each group is the sum of the frequencies of that and all preceding groups.**Ahistogramis a chart made of bars of different heights.**Widths and locations of bars correspond to widths and locations of data groupings Heights of bars correspond to frequencies or relative frequencies of data groupings Histogram**Histogram Example**Frequency Histogram**Histogram Example**Relative Frequency Histogram**Skewness**Measure of asymmetry of a frequency distribution Skewed to left Symmetric or unskewed Skewed to right Kurtosis Measure of flatness or peakedness of a frequency distribution Platykurtic (relatively flat) Mesokurtic (normal) Leptokurtic (relatively peaked) 1-6 Skewness and Kurtosis**Skewness**Skewed to left**Skewness**Symmetric**Skewness**Skewed to right**Kurtosis**Platykurtic - flat distribution**Kurtosis**Mesokurtic - not too flat and not too peaked**Kurtosis**Leptokurtic- peaked distribution**Chebyshev’s Theorem**Applies to anydistribution, regardless of shape Places lower limits on the percentages of observations within a given number of standard deviations from the mean Empirical Rule Applies only to roughly mound-shaped and symmetric distributions Specifies approximate percentages of observations within a given number of standard deviations from the mean 1-7 Relations between the Mean and Standard Deviation