Buy This Book or He Will Crush You

Our British publisher, Penguin U.K., continues to delight and astound us with their marketing cojones. How would you like to come across this new poster in the Tube? It is perhaps not surprising that Penguin won a big marketing award this year for their work on Freakonomics. It should be noted that the “3 million copies sold” refers to worldwide copies, not just U.K. — although I think we’ve done better in the U.K. on a per capita basis than the U.S., which is pretty strange considering how U.S.-centric the book is.