FREAK-TV: What Do Online Daters Lie About?

This is a subject we wrote about in Freakonomics, based on a really interesting paper called “What Makes You Click?” by Günter J. Hitsch, Ali Hortaçsu, and Dan Ariely. The story we told in the book was an aggregate one, based on thousands of online daters’ data. But we thought it would make sense to go out on the street and ask people, one by one, the same question: if you filled out an online dating profile, what would you lie about? You might want to ask yourself the same question before you click “play.”