We’re All Above Average, Aren’t We?
What do American drivers, the children of Lake Wobegon, and termites have in common?
They are all above average.
Here’s what a regular reader called LLP pointed out in an e-mail:
There is a TV ad running here in Southern California for a pest control company. It states that “the average termite eats 24 hours a day, 7 days a week,” so your million dollar home is at risk.
This got me thinking that the idea of average is on the upper limit — which does not make sense since no termite can exceed the maximum time alloted in a day or a week.
I wonder how many more misleading ads are being foisted on unsuspecting or “unthinking” people who simply listen to such blabber.
One other example, LLP points out, is a new car’s mileage per gallon of gas — “which does not take into consideration driving conditions, driver’s habits or vehicle’s load.”
Other examples of above-average promises?