FREAK Shots: There’s No Kanye Pill
We’ve talked about advertising that’s too honest.
According to the Online Legal Dictionary, for an ad to be considered false, it has to:
Make a false statement of fact about a good or service (Airborne falsely claiming its product can cure or prevent colds).
Or “deceive or have the potential to deceive a substantial portion of its targeted audience” (the lottery claiming people can win a certain amount of money when they cannot).
Here are before and after shots of a model for a beer ad in Manila, sent in by reader Doranne Lim. False advertising or just some friendly Photoshopping?
According to this study from the Journal of Advertising, deceptive claims are often masked by humor. In the following ad, humor and a deceptive claim (you can’t be Kanye, sorry) are used to mask the advertiser. (Hint: The advertiser’s name appears in the first starred bullet point.)
Meanwhile, there’s no question about the honesty of this store in Rome: