What's in a Name? Four Thousand and Fifty Dollars

It may be a gag, but from the looks of this eBay page, someone just sold the naming rights for her unborn baby — and two pairs of Nike Air baby booties — for $4,050.
She doesn’t care what name the buyer chooses, but hopes it’s not one that will get her child’s “butt kicked.”
The seller writes she did it because after having three kids, “the novelty of ‘naming the baby’ has worn off.”
But she adds another reason:

I have a huge pile of unpaid bills (mostly) medical expenses from this pregnancy, [and] I don’t have maternity coverage … If I have to stop working before the day I go into labor, then I’m probably gonna lose my house and my car. So what’s a girl to do?

Did the buyer see an opportunity for creative charitable giving, or is there some other hidden benefit to naming a child that’s worth paying $4,050 for?
According to the seller, the chosen name — and maybe a motive — will be revealed on her blog shortly.
(Hat tip: Hulya Eraslan)