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I saw my sister Linda when I visited Minnesota over the holidays.
Linda is the one who came up with the title Freakonomics. She was complaining how unfair it is that everywhere she looks, she sees people ripping off her idea. I asked her what she was talking about, and she offered up lame examples like “Obamanomics.”
I reminded her that the term “Reaganomics” existed long before Freakonomics, and I chided her for being egotistical.
That was before I saw the new 3conomics campaign from Wendy’s.