Vying for "Virtual Sex"

| A California pornography company that owns the trademark Virtual Sex lost its bid to take over ownership of the domain name virtualsex.com from another company. The World Intellectual Property Organization ruled that Network Telephone Services, the current owner of the domain, “offered all the appropriate merchandise to match its namesake.” Might “Freakonomics” one day face a similar challenge from an “adult entertainment” company? Nothing yet except for this gentleman, overestimating the value of an -onomics name, who tried to sell us another domain. He’d probably have better luck peddling “.eco.” [%comments]